Billions for Secondary Buyout of Florida Digital Media Company


March 28, 2014

This week several mega deals that we’ve selected in the past for our private equity buyout of the week item are still in the news (such as Compuware, Gates Global and Safeway) as acquirers try to win bidding wars. What is new this week is a USD 2.5 billion buyout of Catalina Marketing by Berkshire Partners, according to Reuters.


Catalina Marketing is a St. Petersburg, Florida company that provides loyalty and digital media services solutions for consumer retail companies, has been owned by Hellman & Friedman since 2007. It reportedly paid USD 1.7 billion for the company.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn

Tags: ,