Well positioned product portfolio
Mercator EMBA is a food producer specialized in confectionary (production of instant drinks, dessert additives, fruit filling, syrups, cereal based products) and coffee, with state-of-the-art production facilities capacities, outstripping current production. It has a well-balanced product mix of own and trade brands, and a well positioned product portfolio on the shelves of the majority of the most important regional retail chain stores (Mercator, Konzum…), as well as access to the important global clients such as McDonalds, Leclerc , Auchan, etc. Other assets include a blockbuster brand name in a niche segment of dessert toppings with possibilities of further development of strong local brands (Sladki greh, BenQuick). The contemplated transaction structure primarily entails a share purchase deal, however the Seller is willing to consider also alternative transaction structures. A non-binding expression of interest by prospective investors in expected by Monday, October 27th, 2014.
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