Good news about growth opportunities for web companies such as Yelp, Verve, Placecast, Foursquare and more is to be found in a new research report from the analyst firm Berg Insight.
Berg forecasts the total value of the global real-time mobile location-based advertising and marketing (LBA) market to grow from EUR 526 million in 2012 to EUR 6.5 billion in 2017. This will then correspond to 32.8 percent of all mobile advertising and marketing.
The ability to precisely target prospective customers using real-time location is currently one of the most promising additions to the advertising toolbox.
Key drivers for LBA include the growing adoption of both outdoor and indoor location technologies, as well as the increasing consumer acceptance of location-based services in general. Major brands are so far the main spenders. (Ìmage Source: K-mobile)