ObViz – Digital content engagement


May 7, 2015

Community building around controversy
ObViz.com helps readers explore and understand controversies. We structure the news articles and comments of our media customers by using cutting edge artificial intelligence methods. Our argument detection algorithms do the hard part of reading all the available information about a topic and presents the reader a more structured, friendlier overview. It identifies the opposing points of view and the most relevant arguments. It creates transparency by presenting the pros and cons side by side, and context by bringing older articles back to life. The readers are more engaged, as they understand and remember more, while the media producers can reuse their archives. We link comments to articles to create coherence and community. We empower readers to comment and align themselves with their preferred side. We thus create a debate community, where readers will have a higher return rate than normal. We bring trust through transparency to benefit readers and content producers alike.
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