PAK – Online investor education site


October 2, 2014

Funnel that provides new customers

This online education company provides courses and coaching to active traders (FOREX ,options, etc.) that helps them become more successful. The 17 year old company is decentralized and the coaching staff, who create all new content, are all former customers. There are numerous revenue streams and gross margins are more than 90%. There is a solid lead generation funnel that provides new customers. Also, many current customers upgrade their product packages because of the results they get from the coaching and training.


The company is marketing driven and owns numerous websites that provide lead generation and the opportunity for cross promotion. The marketing effort is also enhanced by strong email campaigns which include a weekly investing newsletter, invites to participate in new product launches and other offers targeted to traders in specific markets.


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