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PE Industry Group’s Video Campaign to Counter Criticism

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April 26, 2012

The Private Equity Growth Capital Council is showing the “softer side” of the buyout industry in a series of promotional videos, reports the NY Times. The article is somewhat critical of the featured case study because it fails to mention a controversial investment in a US furniture maker made by the PE company featured in one of the first video clips in the series. The reason the promotional PR is underway is to counter damage to PE’s image as a result of the presidential election campaign by attacks on Mitt Romney’s record at Bain Capital.

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