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Quote of the Week : Google’s Larry Page on 10X

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February 11, 2013

“Page expects his employees to create products and services that are 10 times better than the competition. That means he isn’t satisfied with discovering a couple of hidden efficiencies or tweaking code to achieve modest gains. Thousand-percent improvement requires rethinking problems entirely, exploring the edges of what’s technically possible, and having a lot more fun in the process.”

 

Who said it. Steven Levy, Wired magazine

 

In Context: Preview

 

When private equity experts talk about a ten-X deal, it means one thing but when Larry Page, CEO and cofounder of Google, talks about ten x or ten times better, he’s describing the high goals he sets for Google’s product and R&D teams. The “moon shot” kind of activity is underway at Google, according to a Wired profile of Page by Steven Levy this week. In Page’s view, a ten percent improvement means that a company is doing pretty much the same thing as everybody else. It might not be a fail strategy, and yet it is not going to be a great success-story either. It is the philosophy behind the search giants R&D effort, Google X, which is running projects on a self-driving car, a wearable computing system and an “artificial brain”, in which a cluster of computers running advanced algorithms learn from the world around them, much like humans do. (Image source: Google Jobs website)

 

Where we found it: WIRED

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