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Quote of the Week: Luxury Brands

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July 9, 2012

“Careful that is . . . that is a Lewis Vuitton.”

 

Who said it: Zack Galifianakis character in the Warner Brothers film The Hangover II.

 

In Context: The one liner quoted above and the image of a knock-off Louis Vuitton carryon luggage item were the cause of a trademark lawsuit initiated by Louis Vuitton Malletier SA against Warner Bros, according to FindLaw blog. In an airport scene (which can be viewed on the YouTube link below) one of the film’s quirkiest characters mispronounces the luxury brand name and points to a “designer” bag on the seat next to him. The luxury brand was not amused. The case began in 2011. In June a New York federal judge dismissed the suit against Warner Bros, saying public confusion over the accessory’s origin was implausible.  The FindLaw blog said the judge emphasized in his ruling that Galifianakis character is  saying something funny, quoting from a scene in which he continually calls Thailand “Thigh-land”. He noted that in the airport scene, the reference to his Vuitton bag comes across as funny because he mispronounces the French ‘Louis’ like the English ‘Lewis.'” LV is the number one luxury brands globally, based on “brand value (USD 25.9 billion, outpunching Hermes which is in the number two at USD 19.2 billion), according to this source.  (Image source:  Youtube)

 

Where we found it: FindLaw blog

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