SingTel Goes Large with Mobile Ads Startup Buy


March 7, 2012

It was widely reported this week that SingTel is to pay up to USD 360 million for Amobee, a VC-backed mobile advertising startup. The size of the transaction puts it at the large end of the tech M&A scale, if one uses the top five technology deals published by Go4Venture as a reference. (See Table Image.)

The Amobee investor consortium includes Sequoia Capital, Accel Partners, Globespan Capital Partners, Cisco Ventures, and Motorola Ventures. SingTel said in a press release that six year old Amobee has been “generating strong year-on-year revenue growth”. Amobee will remain an independent company that will serve operators, publishers, advertisers and agencies with leading edge mobile advertising technology and services. Headquartered in Silicon Valley, Amobee’s management team will remain in active control of the company.

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